About Us

Bluebird Care is a market leading franchisor in the home care industry. We believe that everyone should have the opportunity to stay at home and live as independently as possible for as long as they want to.

We are a leading community care provider with an excellent reputation throughout North East Essex. We have big plans for the year ahead to drive growth through innovation and we require a marketing expert to help us achieve our goals.

Marketing Assistant job Description.

We are looking for someone with a strong knowledge of marketing strategy and delivery across multiple platforms. This is a role that will suit someone with a creative mindset who is looking to develop and implement strategies and campaigns to compliment both our brand (and existing goodwill) for our clients and also for reputations as the leading employer for existing and aspiring care professionals.

A key part of this role will be focused on running industry focused campaigns, relationship building in the community and growing brand awareness. We are looking for someone to develop marketing campaigns to attract new customers and staff so the role has a split focus providing the opportunity to establish a diverse set of marketing strategies.

Our ideal candidate will have 2-3 years Marketing experience and will have previously worked in a Marketing position. A recognised Marketing qualification (undergraduate degree/CIM qualification) is a must. With a keen interest in digital marketing and event management, we are looking for someone who is confident to run local events from start to finish and build up our brand awareness both online and offline.

Key responsibilities of a Marketing Assistant:

• Website Management – maintain and update the numerous microsites using a CMS with regular unique content and news items, for each office – each office has a customer and careers focused microsite.
• Social Media – manage all social media platforms, with a target to boost engagement in the local area. Monthly reporting on engagement levels and managing any Social Media Advertising.
• Online listings – manage a range of online directory listings, ensuring information is up to date.
• Reporting – Regular Google Analytics reporting and looking at, what’s working, what’s not, why and how could it be improved. The same for SEO, Social Media and PPC.
• Video – gathering video content, creating short-form video content and championing UGC.
• Events & Networking – Organise local events such as recruitment drives and customer events, with a focus on social media posting to boost awareness. On top of this, it will be your responsibility to network in the local community – increasing brand awareness in areas that are hard to reach for standard marketing.
• Targeted Campaigns –target high end homes via local businesses, groups and associations linked to this targeted audience.
• Teamwork – it’s important that this role works alongside our national and central team to make sure we’re making the most of the tools available to us at a local level.
• Newsletters – design and produce both internal and external newsletters.
• Brand awareness – organising leaflet drops and print adverts along with producing on brand materials such as posters and banners for the local area.
• Management of the Marketing Budget

Perks and benefits of the Marketing Assistant role:

• This role will be approximately 24 hours per week to start with potential to go full time.
• Salary £24,000 pro rata
• Digital Equipment provided, including a Laptop
• Established budget to implement strategies and campaigns
• Holidays 20 days per year plus Bank Holidays pro rata

Essential Knowledge /Experience of a Marketing Assistant:

· CMS systems & Website Management

· Budget Management

· Management & Analytics of Social Media Platforms

· Networking in local communities

· Event Management – interest/management/closure

· SEO practices (link building, SEO development, directory management)

Desirable Knowledge/Experience for a Marketing Assistant:

· Google Analytics

· Newsletter Creation

· Branding & Leafleting

· Social Media Advertising

· PPC

Essential Knowledge & Skills of a Marketing Assistant:

· Excellent telephone manners

· Marketing Qualification and at least 2 years’ experience

· Strong communication skills inc. writing skills

· Attention to detail

· Creativity

· Events experience

· Organisational skills

· Time Management

This is the perfect role for a creative mindset with a strong knowledge of established marketing strategy who is looking to drive growth through innovation.